Andalucía engages tour operators to drive golf tourism throughout the province

Published on : Tuesday, May 19, 2015

IAGTOSpain’s southernmost region is set fair for strong growth in the number of visiting golfers thanks to the success of the inaugural IAGTO Andalucía Golf Trophy, which brought together more than 50 tour operator members of the global golf tourism organisation from 17 countries with members of the golf travel industry throughout Andalucía.


The event comprised a series of networking functions, destination briefings and a full day’s workshop of scheduled meetings in addition to a bespoke golf tournament on the Flamingos golf course at the luxury Villa Padierna Palace Hotel in Marbella in which participants got to play one hole with 2005 US Open Champion Michael Campbell, the resort’s brand ambassador. Operators then took part in three familiarisation trips to Seville, Cadiz and the Costa del Sol.


The operators met with 60 golf resorts, golf courses, hotels, tourist boards and other golf tourism suppliers from Andalucía provinces Almeria, Cadiz, Cordoba, Granada, Huelva, Seville and the Costa del Sol, and the unanimous verdict was that not only was the Andalucía Golf Trophy itself a winner but that they would also be increasing their offerings to client to provinces across the region.


IAGTO Chief Executive Peter Walton was delighted with the event. “Turismo Andaluz enlisted IAGTO’s assistance to bring the golf tourism industry of Andalucía together with the international golf tour operators that feature, promote and sell golf holidays to the region,” he said.


“The IAGTO Andalucía Trophy was part of a clear strategy to help increase the rate of growth of golf travel to Andalucía. Well over 1,500 meetings took place during the two-day event, which will have a direct impact on the forthcoming golf holiday season that begins in September 2015 and runs through to May 2016.


“In order to support the industry further, Turismo Andaluz and IAGTO will continue to work together over the summer months to make the golf traveller more aware of the tremendous variety of golf experience available in the different provinces and cities of Andalucía, from Almeria to Huelva, from Seville to Granada, and from Cadiz to the Costa del Sol.”
Walton added: “It was pleasing to see that the region’s golf courses are in tremendous condition while prices have remained incredibly competitive, allowing the tour operators to lead on genuine value for money in their winter-season promotions, whatever the golf traveller is looking for.”


Luciano Alonso, the acting Minister of Tourism and Commerce of the Government of Andalucía, was equally effusive about the success of the venture. He said: “The visit of so many operators to the region was a unique opportunity to improve their knowledge of our golf destinations, the diversity of the golf courses and Andalucía’s wide ranging complementary offering. They were also able to witness the great value of our golf product and see the huge potential that our destination still offers”. Alonso added “I am certain that this event will drive more sales to the region and will enhance Andalucía’s position as the top golf destination in continental Europe”.


Source:- IAGTO


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