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Published on : Monday, April 25, 2016
The Scottish Wildlife Series, created by the national tourism organisation, features detailed descriptions and facts about the animals, videos of them in action and a guide of where to spot them in their natural habitat.
According to The Economic Impact of Wildlife Tourism in Scotland, there are more than 1.1 million wildlife trips a year to or within Scotland by visitors who are here for the primary purpose to enjoy wildlife. With 49% of respondents to the Scotland Visitor Survey 2015 citing Scotland’s scenery and landscape as their top reason for choosing to visit, it is thought the scope of wildlife tourism is significantly larger.
In that same survey, a third of participants cited Scotland’s woodlands and country parks as an activity they engaged in during their visit with a quarter including wildlife and bird watching.
Malcolm Roughead, Chief Executive of VisitScotland, said:
“Enjoying Scotland’s wildlife is a major part of the holiday experience for visitors and offers a big growth potential to Scottish tourism, as shown by the success and popularity of the Year of Natural Scotland.
“Scotland is home to some of the world’s most beautiful creatures which intrigue and fascinate our visitors and we hope this ebook will encourage even more to get out and explore our natural inhabitants found across the country.”