Annual theme campaigns, significant aspect of GNTO’s tourism marketing

Published on : Sunday, June 5, 2016

Germany’The significant aspect of holiday destination Germany’s marketing communications is the annual theme campaigns. These campaigns highlight the specific aspects of the brand.

In addition, anniversaries and major events also represent an opportunity to strengthen market profile of the travel destination Germany.

Petra Hedorfer, Chairman of the German National Tourist Office says, “Germany has established itself in the top echelon of the Europeans’ most popular destinations, with nearly 80million international overnight stays.”

“The sixth record result in a row proves that our marketing strategy constitutes a rich and varied theme marketing,” he adds.

Here are some of the annual theme campaigns:

Luther 2017 – Reformation: 500 Anniversary
More than 800 million Protestants worldwide are affiliated to Reformation heritage. During the so-called “Luther Decade”, which started in 2008, German National Tourist Office has emphasized on cultural tourism.

In this context, in 2012 the Tourist Office focused on Thomas-choir 800 anniversary under the theme “Reformation and Music.”

Theme campaign named “Luther 2017 – 500 years of the Reformation in Germany,” portrays a modern picture of Germany using Martin Luther as ambassador.

In the implementation of the themed campaign, German National Tourist Office uses new media variations and classic marketing tool.

In the context of its focus on cultural tourism, GNTO inl 2017 promote “documenta14 “, one of the world’s most significant exhibitions of contemporary art. The exhibition will take place in Kassel from 10 June to 7 September. GNTO will also shed light on the international garden exhibition “IGA 2017″, taking place in Berlin-Marzahn from 13 April to 15 October.

Both exhibitions will be marketed internationally.

2018: The culinary Germany
From simple guest houses to gourmet restaurants, Germany offers a wide range of culinary experiences. Regional and seasonal delights represents both the authentic and culturally rich German cultural landscapes. More than 250 starred restaurants are on hand to offer their guests a taste from the top shelf.

In 2018 GNTO will conduct a worldwide theme campaign to market the culinary delight of Germany.

German National Tourist Office is Germany’s main national center for tourism, with headquarters in Frankfurt am Main.

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