Published on : Thursday, May 11, 2017
As per the annual ‘Package Tour Market Report’ from Turkish research company Turizmdatabank, in 2016, the total number of visitors to Turkey dropped by 30% which accounted to 25.3 million. The Turkish Riviera region was the most badly affected around Antalya with a 45% drop in overseas arrival. However, Izmir (-44%), Mugla (-43%) and Kusadasi (-39%) equally showed heavy declines in the report. In comparison, Istanbul’s 26% decline appeared quite light.
Most of the main source markets of Turkey showed big drop in visitor number. Even though Germany remained one of the largest markets so far, the drop in the number of German visitors by 30 percent to 3.9 million was quite startling. On the other hand, British visitor numbers dropped by 32% to 1.7 million and the number of Dutch tourists fell by 26% to 0.9 million.
Nevertheless, Russian market showed the heaviest drop among all major markets due to the government’s ban on Turkey charter flights in 2016. As per the statistics of Turizmdatabank, the number of Russian visitors collapsed by 76% to just 0.87 million. In the table of source markets, due to this sudden drop, Russia slumped from second to eighth position. There were also heavy falls from Poland (-59%), Italy (-58%) and Sweden (-49%) respectively.