Published on : Tuesday, February 28, 2017
The tourism and airport officials of Antigua and Barbuda have combined their marketing efforts to attend the tenth Routes Americas Conference in Las Vegas, where earlier this month they met with some of the most influential aviation professionals from across the Americas region, Bernama News reported.
Antigua and Barbuda’s delegation worked in collaboration to secure the most efficient way of representing its interests at the conference, which has in the past proved very beneficial.
CEO of the Antigua and Barbuda Tourism Authority, Colin C. James, said, “There has been a marked increase in demand for the destination following the strong growth in visitor arrivals particularly from the US market in 2016. Without exception, all the airlines executives who we engaged with were keenly interested in the destination and the opportunities that it presented for strong revenue yields. These high potential airline prospects will be vigorously followed-up.”
Over a three-day period, the team conducted a series of 21 back-to-back meetings with existing airlines that now service the destination, as well as prospective new airline partners in anticipation of demand for the country’s tourism product.
In addition to meetings with existing airlines such as United Airlines, American Airlines and JetBlue to explore the options for new gateways, several new airlines were courted.
These included new carriers such as Southwest, and Spirit, which have already begun to serve the region with direct flights from the growing Fort Lauderdale gateway. The team also used the opportunity to meet with airline officials from Norwegian Airlines, Finnair, and Sun Country Airlines, to initiate business contacts and to ensure that Antigua and Barbuda remains firmly fixed on their radar as they look to expand airline routes to the region.
The Routes Annual Conference and Exhibition is dedicated to existing air services and routes within the region and fosters strategies to maintain, develop and improve them. Each year the conference brings together key players in the airline, airport and tourism industries from the North, Central, South America and the Caribbean.
Tags: Antigua Barbuda Tourism