Published on : Wednesday, March 8, 2017
APTRA President Jaya Singh announced new plan regarding the of the association’s ‘service to airports in the Asia Pacific region’. They will also have a new series of Airport Forums, and will create ‘a dedicated online Resource Centre’.
TFWA China’s Century Conference in Guangzhou Singh said that the Airport Forums would be organised so that they run alongside existing industry events. He said that the new rule will give airport executives the opportunity to benefit to discuss important issues and exchange ideas.
Meanwhile, the ‘Resource Centre’ is to be ‘an airport access-only’ section of the APTRA website that will house brand and retailer data, marketing activities, retail executions and research reports with the aim of helping landlords to benchmark and improve the way they operate travel retail in their airport.
Mr.Singh said that although some airports belong to a national or regional group which provides them with benchmarks, many operate in isolation, without comparative data, oblivious to impending policy changes which will impact their businesses. He believes that airport management teams will benefit from a forum where they can congregate and exchange ideas freely, without the distraction of brands and retailers and a dedicated bank of airport-specific information.
On 7 May, the first of these forums will be hosted by the Changi Airport Group according to APTRA report. The association adds that this first meeting will be designed to ‘calibrate the service offered to airports by APTRA’ and to start the networking and data-sharing process.
Singh concluded saying that they intend to improve radically the service which APTRA offers to its airport colleagues.