Published on : Friday, June 24, 2016
Arabian Falcon Holidays (AFH) is the biggest self-governing timeshare player in the Middle East. It recently held a delegation for the African travel industry, which was in connection with a trip organised by DTCM (Dubai’s Department of Tourism and Commerce Marketing) at The Bonnington Jumeirah Lakes Towers.
AFH took the team for a site visit of the accommodation options accessible for timeshare members, and arranged a networking dinner for them.
DTCM invited more than 300 delegates from the travel industry of Africa to give them a unique experience of Dubai as a perfect travel destination. During this trip, the delegates joined in activities and tours promoting Dubai’s beauty and attractions.
They were also a part of DTCM’s workshop and on-site travel mart where AFH had a satisfactory contribution. The Chairman and Chief Executive Officer of AFH, Mohannad Sharafuddin said: “The visit by this delegation forges a stronger relationship between us and our new travel trade partners from Africa, in line with DTCM’s thrust of promoting Dubai in the continent. This is an opportunity for them to understand the timeshare facilities in Dubai and realise the benefits of collaborating with reputed companies in providing the best services to tourists from Africa.”
He added, “Dubai is a global hotspot that offers an array of wholesome tourist attractions and activities, convenient visa procedures, premium accommodations, various shopping avenues, as well as hospitable and respectful reception to all guests including family holidaymakers. This is something visitors from Africa are keen to explore and hence we foresee a big opportunity in that market.”
With the releasing several of theme parks in Dubai, the growth rate of African family visitors is likely to be on a high. Similarly, a huge growth in the timeshare industry is anticipated as the theme parks open towards the end of 2016. On the basis of AFH Economic Report, the timeshare market will grow a lot, even more than the average growth rates of 15% to 20% per year, with 2017 being the dawn of a new era that will see 50% growth coming from mostly by travellers going to the theme parks. As per Dubai Parks and Resort, more than 6.7 million ticketed visits are anticipated in 2017,
Regional Director International Operations – Africa of DTCM, Stella Obinwa said, “This African mega familiarisation trip has the dual objective of showcasing Dubai as the destination of choice for families and travellers from one of the world’s largest continents, and also that the city is truly a year-round travel consideration.”
Obinwa also added, “As part of the efforts to meet Dubai Tourism’s vision of attracting 20 million visitors by 2020, we continue to work closely with our stakeholders and partners to encourage more visitors from the African source markets. This is being further driven by a strong development of overall product offering, which sees accommodation, theme parks, retail propositions and attraction-led experiences in existence and opening in the coming months, which will strongly resonate with African visitors.”
Sharafuddin concluded by saying, “We look forward to welcoming guests from Africa at our premium timeshare facilities in Dubai. In line with the vision of Dubai to welcome 20 million visitors by 2020, AFH is also set to be a part of DTCM’s participation at the African Travel Market in October and to partner with more travel industry professionals from the African region.”.
Tags: Arabian Falcon Holidays