Published on : Wednesday, May 1, 2019
Japan National Tourism Organization this week will be making a vibrant first impression at Arabian Travel Market 2019, keen on building 31 million visitors it welcomed last year, an 8.7 percent rise year-on-year.
The stand of JNTO at the event will be decked in real cherry blossoms to showcase its spring colors and year-round seasonal appeal as luxury and genuineness are other key promotional messages. Sport is another important inbound magnet with the Rugby World Cup coming up later this year and Tokyo organizing the 2020 Olympic Games – meaning the Japanese government is in a cheerful mood, aiming 40 million visitors in 2020.
ATM delegates can enjoy everyday tea ceremonies, traditional street juggling acts and kimono shows. On the JNTO stand, there will be local tourism boards from Tokyo and Kyoto, Japan Airlines, JR Kyushu cruise train “Nanatsuboshi”, Hilton Japan, Keio Plaza Hotel Tokyo, Tokyu Hotels, and tour operators Ayabex, KNT-CT Global Travel, Miki Travel and MT Japan.
Executive Vice President Tsutomu Shimura explained that as the majority of its visitors are from adjoining Asian countries (24.34 million), it is all set to draw more affluent, long-haul visitors. JNTO has a powerful presence through its 21 international offices.
“The market research we conducted last year shows the Middle East, especially the UAE, is a potential lucrative market with positive impressions of Japan,” he said. “We have identified the Middle East market as an important market for travellers seeking unique luxury experiences and will use the ATM to spearhead a great number of promotional activities in the region.”