Published on : Tuesday, April 30, 2019
The Arabian Travel Market (ATM) started yesterday in Dubai, bringing together the world’s hoteliers, airlines, and travel agents, all representing their products to an increasingly savvy audience of travellers.
ATM 2019 is now in its 26th year, welcoming over 2,500 exhibiting companies and around 40,000 industry professionals, with over 150 countries represented and 65 national pavilions. More than 100 new exhibitors are set to make their ATM debut this year.
WTTC has said that the direct contribution of travel and tourism to the UAE’s economy is predicted to rise 4.1 percent per annum to AED 108.4bn by 2028.
Saudi Arabia, interestingly is dominating the event’s advertising space, showcasing the kingdom’s airlines Flynas and Saudia.
Asia is also high on the agenda, with the event hosting the Arabia China Tourism Forum for the first time.
Dubai is focused on diversifying its tourism offering, with a greater effort in recent years to introduce theme parks, cultural offerings and affordable hotels – all aimed at attracting tourists.
Issam Kazim, the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “Our presence at Arabian Travel Market forms a core part of our efforts to raise awareness of Dubai as a diverse travel destination to global audiences. We remain focused on strengthening collaborations with our network of industry partners, in turn underlining the enormous diversity that the emirate offers global travellers.”