Arabian Travel Market launches inaugural consumer event ‘ATM Holiday Shopper’

Published on : Monday, January 21, 2019

Reed Travel Exhibitions, organiser of the annual Arabian Travel Market (ATM)
showcase in Dubai, which will take place at the Dubai World Trade Centre from 28 April – 1 May 2019, has announced that it will host its first consumer day – ATM Holiday Shopper – as part of its line-up of special focus events.


Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “In direct response
to industry feedback and consumer demand, we are proud to introduce a new and
exclusive consumer event to ATM 2019. Whether simply looking for a deal on the Eid
break or planning a long-haul getaway, ATM Holiday Shopper is designed to offer the
very best discounts and deals. Talking to the experts face to face will also allow
attendees to learn about a range of emerging and unexplored destinations and activities
from destinations around the world.”


Travellers today do not want to be part of the crowd – they crave new destinations to
explore which offer unique experiences, personalised to their tastes and expectations,
according to research published by Colliers International.


Adding to this, a study by digital payment firm Visa revealed residents in the UAE are
among the world’s top spenders when they travel abroad, with an average spend of
around US$2,722 (AED10,000) during their last international trip.


The research by Visa on spending for future trips, including the booking stage as well as
expenditure at their chosen destination, revealed residents from Saudi Arabia came out on top with a predicted average spend of US$4,800 (AED 17,600) on their next trip.


Kuwait also featured in the top spenders, with a projected average spend of US$3,474
(AED 12,760), while travellers from the UAE plan to spend US$3,430 (AED 12,600) –
more than the global median which is estimated at US$2,443 (AED 8,975).


“We are increasingly seeing the majority of outbound travel from the GCC countries
taking place during summer as travellers actively seek cooler climates. European
countries as well as destinations such as Georgia, Serbia, Azerbaijan and Thailand
have been cited as some of the most popular destinations for UAE residents,” Curtis


“What we are seeing today, is a focus on great deals, however, it is important to note
that GCC travellers are unlikely to compromise on the quality of the offering or the
activities catering for both children and adults.”


While international travel will be a key focus, ATM Holiday Shopper will also offer a
range of discounts and deals from within the UAE and of course the wider GCC region –
with a number of hotels, leisure and cultural activities, spas and F&B outlets within
Dubai, Abu Dhabi and the Northern Emirates as well as Oman and Saudi Arabia
scheduled to exhibit.


The event will also feature a number of talks and presentations designed to provide
travellers with an in-depth knowledge on a range of travel destinations and tour
packages that cover all major attractions within any one country – as well as information
on visa compliance and travel insurance.


Attendees can immerse themselves in faraway cultures with VR activations and enjoy a
range of family entertainment throughout the day including cultural displays, theme park
characters to meet, calligraphy, henna and falconry amongst many other activities.
Curtis, added: “ATM Holiday Shopper is a great addition to ATM 2019 and we look
forward to welcoming consumers with a range of attractive discounts and incentives as
well as providing a complete overview of some of the world’s leading travel destinations
to further whet the appetite!”


ATM – considered by industry professionals as a barometer for the Middle East and
North Africa tourism sector, welcomed over 39,000 people to its 2018 event,
showcasing the largest exhibition in the history of the show, with hotels comprising 20%
of the floor area.


ATM 2019 will build on the success of this year’s edition with a host of seminar sessions
discussing the ongoing unprecedented digital disruption, and the emergence of
innovative technologies that will fundamentally alter the way in which the hospitality
industry operates in the region.


ATM Holiday Shopper will take place from noon – 8pm in Hall 1 of Dubai World Trade
Centre on 27 April 2019. Tickets are priced at AED 50 per person with free entry for
children under the age of 12.



Source:- Arabian Travel Market

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