Ardent Leisure needs to learn crisis management

Published on : Friday, October 28, 2016

ardent-leisureArdent Leisure, which owns Dreamworld felt the heat of public criticism since the Thunder River Rapid ride tragedy, resulting in the deaths of four visitors. The company CEO Deborah Thomas said that she didn’t contact families of victims because she didn’t know how to contact them.


However, any incident which results in loss of lives, calls for immediate contact with the victim’s family. This is one of the top priorities of crisis management. Sandy Hollway, Australia’s one of the most respected experts has set “ten commandments” in dealing with crisis events. These commandments are relevant to all tourism businesses and destinations seeking to restore their reputation after a crisis.


Ardent Leisure owns many tourist attractions in Australia and other countries. In 2012 the company won the Risk Management Advancer award for its dedication to risk management practice. Legal requirements under occupational health and safety laws require public attractions to strictly follow protocols for safety of all rides for public. However, even in the most protected attractions, fatal accidents do occur. Ardent Leisure has much to learn from these ten commandments to restore its reputation as a safe and family friendly attraction.


Ardent Leisure needs a good crash course on crisis communications and an emergency like this needs leadership and control. Victims always come first and there should be no excuse for contacting immediate families of victims. All tourism businesses should know that. The Queensland government is determined to close Dreamworld until there is a full investigation of the incident. The UNWTO has also pointed out crisis management as essential for all tourism businesses.



Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 IMEX 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA


Get our toolbar!
Review on