Around 60.7 million tourists visit Florida in first half of 2017

Published on : Wednesday, August 16, 2017

visit FloridaIn the first half of this year, around 60.7 million tourists visited Florida. It is a four percent increase that was spurred predominately from American travelers compared to the same period in 2016.

During a press conference in Tampa, Gov. Rick Scott said that the numbers are an all-time record for a six-month period…“I am proud to announce today that Florida has continued its record breaking success. This means back-to-back record quarters for our state.”

“This is an exciting and historic time for the Florida tourism industry,” said Ken Lawson, CEO and president of Visit Florida, the state’s tourism promotion agency.

The latest records aren’t surprising because Florida’s tourism numbers have steadily soared over the years. New attractions, like Disney’s Pandora – The World of Avatar and Universal Studios’ Volanco Bay water park, can get more visitors excited about visiting the state. As more people visit Florida, theme parks have rolled out blackout dates or increased prices to combat high crowds.

However, it is important to promote sports tourism or nature sites, especially in Orlando, for diversifying the tourism industry.

Recent months have brought anxiety over whether international travelers would stop coming to the United States following President Donald Trump’s election and his push for a travel ban on six predominately Muslim countries. The international visitors are coveted in the tourism industry because they typically stay longer and spend more than domestic travelers.

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