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Published on : Sunday, November 17, 2013
The title and theme of the report are ‘Real life social media’ in reference to Artexis’ core business: bringing people into face-to-face contact with each other during trade fairs, meetings and events. That way, trade fairs and events become social media in real life.
Gold, two times silver, and a Perfect Score!
On 12 November, the Custom Content Council in New York presented Artexis Group with four awards.
Having claimed silver in the categories Editorial: Best One-Shot and Design: Best One-Shot, the report was crowned with a gold award and a Perfect Score in the category Best Overall Editorial. The latter means Artexis Group and its partner Propaganda are the only ones out of 587 submissions who received the maximum score from all members of the jury.
With this Perfect Score, they were far ahead of other note-worthy candidates like Audi, Ikea and Unilever.
Eric EverardProfessionalism and innovation
For Artexis Group, the four awards have given the company’s strategy and professionalism a prestigious glow. Eric Everard, CEO of Artexis Group: “This professionalism shows both in the organisation of trade fairs where we challenge our teams to think up new concepts, and in the operation of our exhibition venues where we always try to keep one step ahead in terms of technology and infrastructure. In this respect, the triumph of our annual report is also a confirmation of this strategy of professionalism and constant innovation.”
Partnership with Propaganda
“When this project began, we chose very consciously to co-operate with Propaganda after a pitch with other agencies. They came with the most original idea, which we were also able to translate into our core business. Propaganda has succeeded in moulding our mission and vision into a strong and consistent cross-media project,” says Marleen Vanhee, Marketing Intelligence & Communication Officer at Artexis.
Source:- Flanders Expo