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Aruba Tourism Authority was awarded 11 HSMAI Adrian Awards for the digital marketing innovations

Thursday, February 22, 2018

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Aruba Active Vacations 3Aruba Tourism Authority (ATA) and their agency has been presented by The Hospitality Sales & Marketing Association International (HSMAI), Concept Farm, with 11 awards for innovation in travel marketing at the 60th Annual Adrian Awards.

 

 

Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority said that their mission is to be the most innovative and creative Destination Marketing and Management Organization in the Caribbean. The Adrian Awards represent the world’s best in the industry, and they are honored by these distinctions for efficacy and creativity.

 

 

Aruba Tourism Authority was also awarded with Platinum Award for a breakthrough Social initiative titled, “Happy People Read Sad Tweets”.

 

 

The progressive marketing tactics have contributed to Aruba achieving record highs in visitation as well as steady increases in on-island spend and hotel occupancy.

 

 

Gregg Wasiak, Partner at Concept Farm said that Aruba is blessed with incredible natural beauty and the happiest, friendliest people. Gregg Wasiak also addressed that Aruba need to be strengthening with digital transformation.

 

 

The 2017 Adrian Award wins mark the third consecutive year the ATA has received Platinum recognition, winning last year for their “Local Shortcut” series.

 

 

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