Aruba Tourism Authority sign agreement with Airbnb to promote sustainalble tourism

Published on : Tuesday, November 8, 2016

aruba-tourism-authorityIn a bid to promote tourism in Aruba, the Aruba Tourism Authority (ATA) has signed an agreement with Airbnb, the world’s leading community-driven hospitality company.


The agreement will position the Dutch Caribbean island off the coast of Venezuela as a regional leader in the sharing economy.


“As the No. 2 most tourism-reliant nation in the world, Aruba’s continued growth relies on having a healthy balance of on-island accommodations, offering a quality of experience to our visitors, ensuring that we meet consumer expectations and demands, and making sure the benefits of the sharing economy are beneficial for the industry, community and island as a whole,” said Ronella Tjin Asjoe-Croes, CEO of the Aruba Tourism Authority.


With 1,360 Airbnb listings currently across the Island, its influence is rapidly growing. Airbnb hosts in Aruba received 13,000 guests last year from around the world earning US$4,400.


“We are excited to announce the first ever partnership between Airbnb and a Caribbean nation. Building on Aruba’s reputation as a world class tourist destination, we will work closely with the Aruba Tourism Authority to broaden the island’s appeal to the millions of Airbnb users who are interested in unique travel experiences,” said Shawn Sullivan, Airbnb’s public policy lead for Central America and the Caribbean.


“This collaboration will give those visiting Aruba more traveling options while promoting sustainable tourism as part of the local economy,” Sullivan added.


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