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Published on : Friday, January 8, 2016
CapitaLand’s wholly owned serviced residence business unit, The Ascott Limited, will make available its global network of serviced residences on Alitrip, an online travel service platform under Chinese e-commerce giant the Alibaba Group, a first for any serviced residence company. The partnership will allow Ascott to deepen access to over 100 million Chinese travellers currently served by Alitrip.
Ascott already has 24 of its China properties with 4,300 apartment units available for booking by Alitrip users through a directly operated online flagship store. It will list its global network of more than 26,000 apartment units operating in over 60 cities on the one-stop online travel platform by June this year.
The latest partnership with Alitrip comes on the back of Ascott’s recent collaborations with various online and technology leaders. In August 2015, Ascott invested in Tujia.com International to harness growth opportunities in the O2O space. In April 2015, Ascott was the first global serviced residence company to embrace Internet of Things-ready smart serviced residences in collaboration with Samsung Asia Pte Ltd.