ASEAN to be promoted as single destination in next 10 years

Published on : Saturday, January 23, 2016

ASEAN-AEC-2016Southeast Asian, 10 members Association have announced a plan where they have expressed to market the Asian region as a single destination in the next 10 years. This will raise the tourism economy of the region to 15 per cent by 2015.



The 50th anniversary of the regional group next year has been marked by “Visit ASEAN@50″ campaign. The campaign will be launched in Berlin and will showcase the ASEAN tourism products and will target international tourists.



Tourism accounted for 12.3 percent of ASEAN’s GDP in 2013 with 102.2 million tourist arrivals. ASEAN says the number of tourists rose to 105 million in 2014. The ASEAN has formally established its unified economy and tourism in a major pillar of integration that harbours more than 600 million people.



A common ASEAN visa will become a reality in the next 5 years said the Philippine Tourism Secretary Ramon Jimenez Jr. The process is being delayed due to technical hurdles as everyone is in agreement with the proposal. There will also be a common branding with a logo of linked colourful waves. Asia will no longer be represented with 10 different regions but a single destination.



The 10-year tourism plan calls for intensified promotion and marketing, diversification of tourism products including development of sub-regional destinations, attraction of tourism investment, promotion of an ASEAN tourism standards certification system, expansion of connectivity and infrastructure, and increased participation of local communities in tourism.



The Committee is confident that if the plan is implemented then total employment will rise from 3.7 percent to 7 percent by 2025 and per capita spending by international tourists could increase from $877 to $1,500. Tourist arrivals in ASEAN are expected to increase to 152 million by 2030, ASEAN is forecast to account for 25 percent of 1.8 billion world tourist arrivals.

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