Asian travellers seeking more adventure

Published on : Tuesday, January 12, 2016

Asian travellersAsian travellers are planning to expand their horizons this year, according to findings in the latest TripBarometer study published by the Pacific Asia Travel Association(PATA) with help from the Association’s strategic partner TripAdvisor.

The study, conducted by independent research firm Ipsos, shows that 76 percent of Asian travellers want to ‘try something new’ this year (as against 69 percent of all those questioned globally). One in four Asian travellers will go solo while 21 percent will opt for a cruise and one in five will look for adventure travel experiences.

Indonesian travellers are the biggest thrill-seekers, according to the TripBarometer study, with 30 percent planning to book an adventure travel holiday in 2016. Indian and Thai travellers (each 29%) are also set to take a more adventurous trip.

These findings are contained in the latest PATA Connected Visitor Economy Bulletin that highlights six key travel trends for 2016.

Global economic uncertainties appear to be having minimal impact upon travel budgets. The study finds that one in three travellers is planning to spend more on leisure trips this year. Although inflation contributes to rising travel costs for some, a significant number of those planning to spend more (49%) state that it’s because they and/or their family members deserve it. Thirty one percent believe that such spending is an important contribution to maintaining good health and wellbeing.

This year Baby Boomers (65 yrs+) will spend, on average, US$7,500 on travel; Generation X travellers (35-64 yrs) are budgeting US$5,000, and Millennials (18-34 yrs) will be allocating a more modest US$2,400. Other key trends extracted from the study:

 

 

The PATA Connected Visitor Economy Bulletin is published regularly by the Pacific Asia Travel Association. You may download a copy free of charge from the PATA Store.

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