Associated Luxury Hotels’ Chief Commercial Officer Tom Santora Adds Role as Executive Chairman

Published on : Thursday, February 23, 2017

unnamed (3)Parent company Associated Luxury Hotels, which significantly expanded its global footprint, hospitality services and collection of member hotels with the recent strategic acquisition of Frankfurt, Germany-based Worldhotels, announced that its Chief Commercial Officer Tom Santora has added the role as Executive Chairman of Worldhotels. In this newly created executive-level position, Santora is responsible for overseeing the strategic direction for Worldhotels, according to Associated Luxury Hotels’ Chairman David Gabri.

Geoff Andrew continues to lead Worldhotels as CEO and now reports to Santora. Andrew is responsible for overseeing the Worldhotels day-to-day operations and its organisation of 140 sales professionals and expert staff globally. Worldhotels is a global brand that brings together some of the world’s most unique independent hotels, including 350 member hotels and resorts in over 200 destinations in 50 countries, collectively incorporating 75,000 rooms. This includes 165 hotels and resorts in Europe, 108 in Asia Pacific, 18 in South America, 12 in the Middle East, 7 in Africa, and 40 in North America. The company offers its membership of luxury-level hotels, resorts and small competitive brands, a comprehensive range of services – including global marketing, sales, training, e-commerce and state-of-the-art distribution and technology. Worldhotels’ primary focus is on the individual business traveller (IBT), leisure traveller and meeting sector solutions and expertise, as well as loyalty solutions, for its member hotels and resorts.

As Chief Commercial Officer, Santora continues to oversee the commercial strategy and the further development of the Associated Luxury Hotels brand and alliances worldwide. Associated Luxury Hotels is the parent company of Associated Luxury Hotels International (ALHI) and Worldhotels. With the recent acquisition of Worldhotels, Associated Luxury Hotels has significantly expanded its growing portfolio of Global Sales Organisation (GSO) and hospitality services providers, as well as its worldwide sales, marketing, distribution and hospitality services.

As the owner and operator of ALHI and Worldhotels, Associated Luxury Hotels is now a significant, full-service “soft brand” solution for owners and operators of independent luxury-level hotels and resorts, and independent hotel brands around the world. Its extensive hospitality services now include broad-reaching reservations connectivity solutions, a powerful sales and marketing infrastructure, and an impressive geographic reach that will effectively compete with the world’s biggest hospitality chains.

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