ASTA announced Hilton sponsored VTA program

Published on : Friday, October 6, 2017

ASTAThe American Society of Travel Agents (ASTA), the leading organization representing travel agents and advisors in the U.S., announced that Hilton will invest $10,000 to support ASTA’s Verified Travel Advisor (VTA) program. The VTA program, which launched last month at the ASTA Global Convention, is a comprehensive certification program designed to help travel advisors achieve an exclusive level of trust and integrity, gain a competitive advantage and build a better business. Now with the support of Hilton, each ASTA Chapter President will now be able to earn their VTA certification free of charge.



“We are pleased to partner with ASTA’s newly-launched Verified Travel Advisor program,” said Paula Christy, Vice President, Distribution Channel Management, Travel Industry Relations, Hilton. “We know travel agents share Hilton’s passion and dedication to the guest experience and that’s why we’re investing in a program that certifies travel advisors by ASTA’s standards of excellence.”



Becoming an ASTA Verified Travel Advisor means that ASTA has verified an advisor’s knowledge of the core legal, ethical and regulatory framework that encompasses the business of selling travel. Only ASTA members subscribe to a 12-point Code of Ethics, the core of which is the concept of “Integrity in Travel.” Put simply, this is the pledge ASTA members stake their reputations on. The nine-course VTA program provides a higher level of verifiable professional business knowledge to the advanced seller of travel and proves proficiency. The advisor will receive a certificate of completion after passing each course exam, and will be awarded a VTA certificate once they have successfully completed all nine courses within 12 months of enrollment. Advisors earning the VTA designation will also need to satisfy a continuing education requirement to maintain their certification.



“A huge thank you to Hilton for paving the way for more travel agents to become Verified Travel Advisors,” said Zane Kerby, ASTA’s President & CEO. “Maintaining trust with customers is hard work and ASTA maintains trust with the consumer because we are the brand that consumers look to when choosing an agent. The VTA certification lets consumers know that their travel advisor has met ASTA’s criteria for industry knowledge, professionalism and ethics. We’ve seen a shift from – ‘Do travel agents exist?’ to ‘How do I find the best travel agent?’ And the answer is, trust the leading travel industry association – the American Society of Travel Agents. We’re sincerely grateful that Hilton supports the ASTA standard of excellence by providing travel agents the opportunity to earn ASTA’s mark of professionalism. Together we will continue to exceed the expectations of the traveling public by setting the standards of the brands that travelers trust.”

Related Posts

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 WTM London 2019
  • 05 itb-asia 2019
  • 14 Hotelierseries Africa 2019
  • 18 HMIS 2019
  • 20 uzakrota Istanbul 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 30 PATA



      October 15 - October 17
    2. ITB Asia

      October 16 - October 18

      October 16 - October 18
    4. Deluxe Travel Market Latvia

      October 17

      October 18 - October 20
Get our toolbar!
Review on