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Published on : Friday, March 18, 2016
The American Society of Travel Agents (ASTA) commends Marriott for offering new rates designed to reward loyalty members who not only book through Marriott channels, but also through “select corporate accounts and travel agent partners,” as announced on March 11.
In marketing the new program, which goes into effect April 11, Marriott International will offer discounted room rates and other member-only perks such as loyalty points and free WI-FI across its portfolio of brands.
ASTA has been vocal about supplier incentives that do not take into account the value travel agencies bring to suppliers and their customers. “We applaud Marriott for including partner agents in its most recent campaign,” said ASTA President and CEO Zane Kerby.
ASTA formed a Hotel Distribution Advisory Committee several months ago to study the implications of emerging hotel policies. ASTA will continue to draw insight from this committee.