ATA world congress highlights Africa’s tourism potential

Published on : Saturday, November 23, 2013

ATA_AfricaAt the 38th Annual World Congress of African Travel Association held in Buea, Southwest Cameroon, ATA Executive Director Edward Bergman asked Tourism ministers from Africa to take a new look at the industry and share ideas on how to refine products in order to grow.


“As ministers, you should come up with ways to diversify a country’s attractions by investing in new niche tourism products. Think of ways by which the public and private sectors can partner together to support the packaging and growth of tourism in the region,” he said.


During the congress, Angelle Kwemo, founder of the Congressional African Staff Association, pointed out that Africa is on the rise in her presentation on global investment in tourism.


“In the 21st century economy, any company that needs to grow needs an Africa strategy and any African country that wants growth needs a global strategy,” she said.


The Congress was followed by two separate afternoon excursions for delegates to learn more about the products and attractions in the region.


The first was a tour of the Tole Tea plantation and thereafter a visit to the Limbe Wildlife Center.


The event was hosted by the Cameroon Ministry of Tourism and Leisure under the auspices of Honorable Minister of State, Minister of Tourism and Leisure, Bella Bouba Maigari.

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