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Published on : Wednesday, June 24, 2015
As part of its focus on delivering practical value to its members and the tourism industry, ATEC has launched the new Tourism Export ‘Know-How’ training and mentoring program, the first stage of which will roll out in Western Australia.
“We are pleased to be launching this new program in partnership with Tourism WA and with the support of Tourism Australia as a practical, supported introduction to the export tourism market,” ATEC Chairman, Denis Pierce said.
“This is a very tangible example of how ATEC is fulfilling its commitment to increasing the
skills, market range and sale of tourism export products by Australian tourism businesses.
“In building the program, ATEC has conducted extensive consultation in order to identify the true needs of the industry, developing a ‘Readiness Framework’ which has helped to build our three stage training module.”
Tourism WA is the first State Tourism Organisation (STO) to sign the partnership agreement with which will see ATEC deliver face-to-face programs throughout the state in conjunction with Regional Tourism Organisations (RTO)
“We are delighted to be the first STO to partner with ATEC on this program that will deliver a training program that has been built delivering collaboratively with industry and the local ATEC branch and we are confident this will be a valuable tool for WA tourism businesses,” Tourism WA CEO, Stephanie Buckland said.
“Western Australia enjoys a solid reputation in the international marketplace, attracting 12.9% of overall international visitors to Australia and more than 12% of international spend and there is further room for growth.”