ATF 2018 aims to promote Asean countries as single destination

Published on : Friday, December 29, 2017

asean tourism forumWith the aim to promote Asean as a single destination, the tourism ministers and the business leaders from Southeast Asia are ready to collaborate and accelerate the concept of sustainable tourism.

 

 

The 37th Asean Tourism Forum (ATF) 2018 will be hosted by the Tourism and Sports Ministry in Chiang Mai during Jan 22-26. The forum is expected to witness more than 2000 participants from the travel industry along with the ministers, heads of national tourism organisations and business entities.

 

 

Pongpanu Svetarundra, permanent secretary for tourism and sports, said the event will underscore Thailand’s tourism potential and provide the grounds for collaboration to accelerate sustainable tourism development in the region.

 

 

It will also help promote Asean as a “Single Tourism Destination” to attract more visitors from around the globe, Mr. Pongpanu said.

 

 

The event is hoped to serve a significant platform to underline the high potential for tourism in Thailand along with the other Asean countries to the rest of the world. The major target countries are China, Japan, South Korea, Russia and India.

 

 

The event is slotted to feature bilateral meetings between dialogue partners, meetings for the Asean sellers and buyers from Europe, Americas and Asia and conferences for the MICE sector.

 

 

In line with the Asean Tourism Strategic Plan, the forum emphasises the promotion of sustainable and inclusive tourism in the region. This conforms to the World Tourism Organization’s International Year of Sustainable Tourism Development and the Amazing Thailand Tourism Year 2018 campaign.

 

ATF is an annual tourism event first held in 1981 in Malaysia.

 

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