Published on : Wednesday, May 10, 2017
To quote Simon Press, senior exhibition director, ATM, “The continued growth of ATM is testament to the strength of the travel and tourism industry in the Middle East. The event has also built on its quality year on year and the professionalism of exhibitors and stands not only increases the brand value of their own organization, but also that of Arabian Travel Market. Exhibition stand contracts signed during ATM 2017 for next year are up 38 per cent year-on-year, with exhibitors keen to reserve their space for what promises to be a record-breaking event in 2018 as ATM celebrates its 25th anniversary.”
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, ATM has become the largest event of its kind in the region and one of the biggest in the world. The number of countries represented at ATM 2017 was 157.
The show got off to an inspiring start, with an informative discussion on the legacy of Expo 2020. Press said: “The seminar also explored the importance of Dubai’s sustainable tourism initiatives, the expansion of the emirate’s airports’ capacity and the engagement of global audiences through partnerships with celebrities and social media influencers.”
To quote UNWTO Secretary-General, Taleb Rifai, “Despite all external shocks, the Middle East and North Africa tell one of tourism’s biggest success stories. A story that brings an immense opportunity to make tourism a pillar of economic diversification, job creation and sustainable development in this region.” He added, “This meeting provided an opportunity to identify the priorities of tourism policy for the MENA destinations, strengthen regional cooperation and public-private partnerships that prepare the region to welcome the 195 million international tourist arrivals – almost triple the present volume of 72 million – forecasted by UNWTO for 2030.”
Press added: “What we have done is followed the market trends in the region and also listened closely to what our exhibitors want. The show is designed with content in mind and I think this year we were able to fully explore our theme of experiential travel, while also covering the hot topics in the industry. This would not have been possible without the partnerships we have created and continue to create.”
The ATM Best Stand Awards also honored some delighted winners including Etihad Airways, Amadeus, Kerzner International Resorts, Al Rais Tours and Holidays and Jetclass.
Responsible tourism, which played a huge part in the show and continues to be at the forefront of the industry, has appropriately been named the theme for 2018.
Tags: ATM 2017