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Published on : Wednesday, December 4, 2013
Reed Travel Exhibitions, the organisers of the Arabian Travel Market (ATM), which takes
place at the Dubai World Trade Centre on May 5-8 2014, have appointed two new marketing executives, Jonathan Lawrence and Abbi Modaberi to the event’s growing marketing team.
“Both Jonathan and Abbi will be great assets to the ATM team. Their individual talents really do complement not only each other, but our overall strategy – new media is a space where we are growing exponentially,” said Mark Walsh, Portfolio Director, Reed Travel Exhibitions, the organiser of ATM 2014.
British national Jonathan Lawrence, who began his marketing career six years ago is joining the team from Elsevier in London, where he project managed the launch of a number of new brands through industry-leading events and public relations. His earlier background included promoting exhibitions and seminars in the recruitment sector, working on developing national brands such as ‘Jobsite’ and ‘Prevista’.
Lawrence’s role within the ATM team will be to focus on website content management, develop and manage social media campaigns, database marketing and managing the photography and videography.
Having graduated from Brighton University, with a BA Hons in English Language and Literature Modaberi, has worked for Reed Exhibitions since 2009 where her new skills were recognised by winning the Association of Event Organisers award in 2012 for best use of social media.
Fast forward almost two years and Modaberi, having been promoted to the position of marketing executive, will now take on the added responsibilities of seminar programming, ATM blog- coordination, social media campaign management, developing a travel agents programme and coordinating media and sponsorship relationships.
“This being an internal move, the transition has been seamless, keeping our social media
campaign firmly on track. I am also looking forward to developing our relationships with our partners in the United Arab Emirates with a strengthened digital focus,” commented Modaberi.
ATM 2013 welcomed 2,700 exhibitors from 91 countries, covering 22,000 square metres of floor space, but the 2014 event will occupy five of the Dubai World Trade Centre’s largest halls as well as the entire Sheikh Saeed halls.
This represents a 5.8% overall increase in floor space the latest statistics revealing rising
demand from Middle East exhibitors up 11%, Europe up by 7% and travel technology and hotels rising by 8% and 7% respectively.