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Published on : Thursday, July 2, 2015
Originally within the ATP Event Experts division, the new brands have been developed to meet specific requirements of clients in the corporate and sporting sectors. This follows the development of an enhanced management team and wider rebrand of other divisions as part of the Group’s continued growth and evolution.
ATPI Corporate Events is the new dedicated brand for the corporate MICE and group travel sector. Creating and delivering events via its global network of offices the new brand will offer expertise in project management of incentive programmes, meetings, group travel and product launches with experience for some of the world’s leading brands to enable corporate clients to meet their objectives.
ATPI Sports Events is the new specialist brand for clients with operations in the sports market to deliver a whole host of services including managing transport, accommodation and touring schedules for teams including football clubs. This is in addition to supporting strategies on behalf of event organisers, managing travel for teams or associations, corporates and sponsors for major international sporting events including the 2014 Commonwealth Games, UEFA Champions League, Rugby World Cup 2015 and both Summer and Winter Olympic Games.
Peter Bost, head of global events for the ATPI Group said,
“As we have continued to grow and develop our offering it made sense to diversify our brands within our events business. Our clients and especially those from the sporting world have increasingly specific requirements and as a result we have developed two bespoke brands with a team of qualified experts to meet these and ensure that our events offer and expertise grows in line with our client’s needs and the market.”