To attract the millennials, Sri Lanka tourism introduces new brand!

Published on : Thursday, December 6, 2018

A rebranded tourism sector of Sri Lanka is keen on increasing visitor footfall via multi-pronged marketing efforts, as seeking to shake off concerns in the recent political developments.

 

Disclosed at London’s World Travel Market 2018, the slogan targets to seize diversity, richness and authenticity of this country, with a target on young travelers.

 

“So Sri Lanka is an amplifier brand that supports and engages typical millennial travel exploration,” Vasantha Senanayake, the then-minister of tourism and wildlife, informed at a press at the launch of the brand at the end of October. “This is important in view of the statistic that in 2020, half of travel revenue will be spent by millennials, and Asia is a millennial favourite – so we are committed to making Sri Lanka future-savvy and a vibrantly relevant destination going forward.”

 

In line with this target and to take advantage of on being named the best country to visit in the coming year by Lonely Planet, on October 23 the SLTPB declared that it would set aside $350,000 in terms of promotional campaign on Lonely Planet’s media channels for a period of three months.

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