Auckland in top 10 SportBusiness Ultimate Sports Cities Awards

Published on : Saturday, March 19, 2016

AucklandReinforcing its global reputation for hosting international sporting events, Auckland has been shortlisted in the top 10 SportBusiness Ultimate Sports Cities Awards.

 
Auckland was listed alongside other great international sporting cities including Calgary, Copenhagen, Glasgow, London, Los Angeles, Manchester, Melbourne, New York and Tokyo.

 
The short list for the biennial awards is selected from a long list of 30 and an initial selection of 150 cities.

 
Mayor Len Brown says it is great to see Auckland again recognised on the global stage, holding its own amongst the world’s best.

 
“Auckland has seen first-hand how events can transform a city. We adopted Auckland’s Major Events Strategy five years ago with a clear vision to build Auckland into a great major events destination, and this recognition supports the strategy and the results it is achieving for Auckland,” he says.

 
“Our events, from things like last year’s ICC Cricket World Cup and FIFA U-20 World Cup, to the inaugural Tāmaki Herenga Waka Festival and Pop-up Globe this year, and the World Masters Games coming up next year, are truly showcasing Auckland as one of the world’s most liveable cities.”

 
Auckland Tourism, Events and Economic Development (ATEED) Chief Executive Brett O’Riley says, “Acknowledgements like this, and being recognised amongst cities of this calibre, show that Auckland’s Major Events Strategy is returning great results for Auckland.

 
“Major events are a key driver of our visitor economy, and of the economic, social and cultural development of our region,” Brett O’Riley says.

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