Auckland to shine in world’s largest luxury travel event

Published on : Thursday, August 17, 2017

ATEEDLately, at the Virtuoso Alliance Partner Awards, the Auckland Tourism, Events & Economic Development or ATEED has been identified as one of the most ground-breaking tourism boards.

Ever since 2014, ATEED has been a dedicated member of the invite-only Virtuoso travel network. Virtuoso is an empirical, luxury-focused travel organization offering best customized experiences to the travelers.

It has been observed that Virtuoso travelers spend three times more, between $9,000 and $15,000 per trip than other ordinary US visitors.

According to the recent figures from Statistics New Zealand, Auckland has witnessed over 262,000 visitors till June of this year from the US which accounts for an increase of 31.6 percent in comparison to 2016.

ATEED’s Brett O’Riley expressed that Virtuoso market experienced steady increase from the time of Auckland’s inclusion as a destination in the network.

“Data from Virtuoso group shows that Auckland transactions in 2016 were valued at more than USD 30.6 million, which was 5 per cent up on 2015, or the equivalent of USD 29.1 million,” he says.

“Virtuoso travellers want unique experiences in everything from food and wine, culture and nature, with a strong focus on sustainable tourism.” “We’ve been working with the network to develop our Auckland offering and have introduced new products for itineraries to meet these needs. This has included creating an experience where visitors can name and release native birds on islands in the harbours.”

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