Auckland turns heads at world’s biggest luxury travel event

Published on : Thursday, August 17, 2017

AucklandAuckland Tourism, Events & Economic Development (ATEED) has been declared as the most innovative tourism board at the Virtuoso Alliance Partner Awards that are hosted annually as a part of Virtuoso Travel Week.


ATEED has been an official member of the Virtuoso travel network since the year 2014.


Virtuoso tourists spend about three times more than regular tourists from the United States between $9,000 and $15,000 every trip.


According to the latest statistics from New Zealand, Auckland has welcomed over 262,000 tourists from the US in the year ending June 2017 marking a rise of 31.6% on that of last year, who had contributed $480 million to the local economy of Auckland.


Brett O’Riley of ATEED stated that there was consistent growth from the Virtuoso market ever since it was included as an Auckland destination inside the network.


He added that data from the Virtuoso group reveals that the transactions of Auckland in 2016 were valued at over USD 30.6 million marking an increase of 5% from 2015 equaling up to about USD$29.1 million.


The travellers of Virtuoso seek exclusive experiences in things starting from food and wine, nature and culture with a great focus on sustainable tourism.


He asserted that they had been working with the network to develop their Auckland offering and have also brought new products for itineraries to meet these requirements. They have also included a special experience where tourists would be able o name and release native birds on islands in the harbours.


The annual Virtuoso Travel Week is known to welcome over 4,700 of the leading luxury travel advisors of the world, travel providers and lifestyle media.


This year, Auckland received an invitation to be a part of the opening night of the largest travel event of the world. Supermodel Rachel Hunter had spoken to its attendees about the various merits of Auckland as a tourist destination.  O’Riley said that air connections between Auckland and the US have never been better than the present scenario.


He went on to add that their membership with Virtuoso has emerged as a n excellent platform for ATEED in luring high-net worth individuals, business people and investor migrants to Auckland.




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