Aussie tourism mobile app costs a bomb

Published on : Friday, December 18, 2015

mobile appThe Australian government is learning the hard way that not all apps are the next Candy Crush. Its app, Australian Tourism: Open for Investment, commissioned by Trade Minister Andrew Robb in 2014, cost $81,000 to build. That’s $664 each for the 122 people who use it regularly.


Research from Gartner shows that less than 0.01 per cent of consumer mobile apps are considered a financial success by their creators.


Developed by Tourism Australia and Austrade, it provides information on hotel booking, tourism arrivals, how Australia competes globally and marketing strategies for potential investors in the tourism industry.


By 2017 Gartner predicts that 94.5 per cent of apps will be free. Money will be generated from in-app purchases.


The cost of creating an app can vary hugely. App Development Australia says the price varies depending on the complexity. The cheapest cost a few thousand dollars, while many corporate apps weigh in at over $10,000 and complex apps can cost upwards of $100,000.


In contrast to the $81,000 it cost to build Tourism Australia and Austrade’s app, Finnish video game developer Rovio Entertainment spent €100,000 ($152,000) making the hit game Angry Birds, according to Labour senator Carol Brown provided the information about the cost and popularity of the app.

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