Published on : Tuesday, August 22, 2017
Tourism Australia is optimistic that it is going to lure at least 10,000 tourists from India in the following year’s Commonwealth Games that would be hosted in Gold Coast as it attempts to co-promote sports in the lesser known locales in the Indian target market.
An approximate 260,000 Indians had paid visit to Australia last year and the visitor arrivals shot up by 11%.
More than 40% of Indians travel to meet friends and relatives. However, the destinations are limited mainly to Sydney and Melbourne.
Tourism Australia is undertaking measures to tempt high spending leisure and corporate travellers from India to the nation. Arrivals from India, in fact are rising in double digits for the last four years.
John O’Sullivan who is the managing director of Tourism Australia said that they are hopeful of being able to lure Indians after the cricket World Cup in the year 2015 that had attracted more than 15,000 Indians.
Tourism Australia is the government agency responsible for luring global tourists to the nation both for business and leisure events.
O’Sullivan mentioned that over 27% Indians tend to arrive in Australia enjoying vacations. Meeting and incentive tours are believed to be the main growth drivers.
Tourism Australia is trying to focus on promoting the new destinations in the nation and hopes that the Commonwealth Games would lead to an increased number of Indians to pay visit to Queensland and Great Barrier Reef. Over 57,000 Indian tourists had visited Queensland in the year ending March 2017 and Tourism Australia is certain that it would encourage many more Indians to arrive here during the Commonwealth Games 2018, as per Leanne Coddington, CEO, Tourism & Events, Queensland.
The tourism body is also pushing for more direct flights between India and Australia and it expects India to be among the leading source market within 2025.
Right now there are seven weekly Air India flights to Sydney and Melbourne from Delhi. As a sharp contrast there exist flights from as many as 17 cities in China to seven destinations in Australia.