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Published on : Wednesday, February 15, 2017
2017 has been named as the China Australia Year of Tourism. ADS scheme was formed to provide quality travel experience to the Chinese visitors traveling to Australia. Under ADS Scheme, Australia was the first western country to receive opportunities of organized group tours from China.
The scheme shows strong tourism partnership between Australia and China which will further get fortified with the launch of 2017 China-Australia Year of Tourism. This would take place over the weekend by Minister for Trade, Tourism and Investment, Steven Ciobo and the Chairman of the China National Tourism Administration (CNTA), Dr Li Jinzao.
China is one of the most important inbound tourism markets for Australia. Last year till November, almost 1.2 million Chinese tourists poured in Australia and this would go up to $18 billion in 2019/20.
To quote Dan Williams, Austrade’s Assistant General Manager Tourism Policy, ‘’ To ensure ADS tourists receive a quality experience, inbound tour operators (ITOs) and tour guides in Australia and outbound tour operators in China are subject to a selection and monitoring process. From 1 July 2016, all ADS-approved tour guides must have one of the following: one year’s experience guiding inbound tours, a qualification in tourism or a membership with a professional tour guiding association.’’