Australia to have new winners for its $100 billion tourism market

Published on : Thursday, March 30, 2017

Manly BeachAustralian Open of SurfingVictoria and NSW are falling behind its elevated tourism market. East coast states experienced only quarter of increase in tourism sector in the past three years. Spending in Australia’s total tourism market has reached the $100 billion bracket for the first time in history, as per the statistics released by Tourism Research Australia on Wednesday. The majority comprise domestic tourists.

Besides, international travelers are also occupying a major space, making up to 40 per cent of the market. It’s up from 31 per cent in comparison to 2014. The campaigns targets tourism dollars from China, Britain, the US and New Zealand, and other growing markets in Singapore, Malaysia and Korea. In terms of the largest number of tourists overall, NSW has seen its growth to fall down to 14 per cent in comparison to 20 per cent in Victoria, 21 per cent in the ACT, 47 per cent in WA and 69 per cent in the NT respectively.


To quote Tourism Minister Steven Ciobo, ‘’ Tourism is a $120 billion industry that employs around one in 12 Australians, so this growth in holiday spending means more jobs, more investment and more prosperity for all Australians, especially those in regional Australia, where 45 per cent of tourist dollars are spent.’’


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