Australia Tops the List of Dream Destinations

Published on : Wednesday, July 20, 2016

VirtuosoVirtuoso, the international network of luxury travel agencies, has revealed the top 10 trips of a lifetime as selected by travellers, most of whom are upscale clients of the network and readers of the group’s award-winning Virtuoso Life magazine. The 2016 Virtuoso Travel Dreams Survey asked respondents about their fantasy trip choices as well as their dream destinations and preferred travel styles. The results appear in the July/August issue of Virtuoso Life.

Trips of a Lifetime – These top-10 bucket-list experiences span the globe and offer something for every traveller:


Dream Destinations: Travellers’ favourite destinations emphasised the enduring appeal of certain countries, either for their historic charm, relaxing tropical settings or abundant adventure opportunities. Australia (1) topped the list again this year followed by (2) Italy, (3) Fiji, (4) Greece, (5) New Zealand, (6) Maldives, (7) Ireland, (8) South Africa, (9) French Polynesia, and (10) Antarctica.

Preferred Types of Travel: Travellers also weighed in on the popularity of different trip styles. Beach (46%) was the top selection, followed by adventure (37%), cultural/historical (29%), family (27%), food and wine (27%), ocean cruising (23%), city (17%), experiential (14%), river cruising (14%), romantic (13%), spa/wellness (11%), weekend getaways (8%), eco/sustainable (6%) and golf (2%).

Travel Dreams Contest: Virtuoso awarded a $2,500 grand prize to the best entry in each of three categories: Best Story, Best Photo and Best Video. More than 1,200 travellers from 36 countries submitted entries, and a panel of Virtuoso judges selected the winners based on criteria including quality, content, style and creativity.

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