Published on : Monday, May 15, 2017
The head of Australia’s tourism body urged Chinese tourists to come to Australia more often. John O’Sullivan, managing director of Tourism Australia, spoke to Xinhua at a tourism event in Sydney on Monday.
“We are saying to the Chinese from wherever you are, wherever you are from, come to Australia, because we see international visitation and international tourism as a great thing,” O’Sullivan said.
“There have been some markets around the world that have not reacted as well to different nationalities coming into their cities, that is absolutely not the case here in Australia, we are welcoming, we are friendly, come once, come often.”
The Australian Tourism Exchange is an annual event that puts tourism operators in contact with overseas buyers across the world, and O’Sullivan said China is by far the most heavily represented nation at the event.
“The leading source of buyers for the tourism market, no surprise, is China with over 129 buyers attending this year’s show,” O’Sullivan said.
“So, it’s incredibly important as it gives the opportunity for some of the smaller operators in Australia to connect with buyers from markets like China.”