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Published on : Monday, July 11, 2016
Tourism Australia’s arrival statistics for May 2016 revealed the highest ever visitation in any given month from India to Australia. 27,400 tourists from India visited Australia during the peak school holiday period, an increase of 18 per cent vis-à-vis May 2015, signifying Australia’s rising popularity as a leisure holiday destination amongst outbound Indian travellers.
Total arrivals for the year ended (YE) May 2016 were recorded at 238,000, an increase of 8 per cent relative to the same period last year, making India the 9th largest inbound market for arrivals to Australia. For the year ended March 2016, Indian tourists spent A$ 1.14 billion on their Australian sojourn, that saw an increase of 19 per cent over the previous year. A majority of Indian tourists (67 per cent) visited Australia for the purpose of leisure. The average spend for Indian visitors increased by 10 per cent to A$ 5,215. In addition, the average length of stay for all visitors from India was recorded at 65 nights, with a 47 per cent repeat visitation.
Mr. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “We are delighted to announce our highest ever arrivals from India. It is a significant and momentous occasion for Tourism Australia to see such a great response from the Indian market. Our marketing activities in collaboration with our key distribution and airline partners, with an increased thrust on digital initiatives, improved air connectivity between the two countries, stability of the Australian dollar, introduction of the pilot electronic lodgement of visa applications program, have been key factors in boosting travel to Australia. By 2025, we expect India to be among the top five markets for Tourism Australia.”
The Tourism Forecasting Committee (TFC) is estimating 245,000 visitors from India for Jul 2015 – Jun 2016, a 12% increase over 2014-15. Arrivals from India are expected to perform well with an average annual financial year growth rate of 7.2 per cent through to the financial year 2021-22.
Tourism Australia frequently collaborates with its key distribution and airline partners for promotional campaigns across the print and digital space. Indian travel enthusiasts can visit www.australia.com/offers to check out some exciting itineraries to explore Australia with trusted travel advisors such as Cox & Kings, Kesari Tours, Kulin Kumar Holidays, Makemytrip.com, Mercury Travels, SOTC, Thomas Cook, TUI, Vacations Exotica, Veena World and Yatra.com.