Australian events agency EMG – Official Creative Partners of AIME – release creative details in the lead up to the Welcome Event.

Published on : Thursday, January 28, 2016

12“As Creative Directors of the Welcome Event, to be hosted by Melbourne Convention Bureau, EMG has been charged with a brief to showcase Melbourne’s world class offering. Guest will encounter a sensory experience, with EMG recreating Melbourne’s most heralded attributes over a three-hour, ticketed evening event at a secret location, said Peter Jack, Director, EMG.”

“EMG has focused exclusively on Melbourne’s cultural icons to create a truly immersive ‘only in Melbourne’ experience. Guests will be led through themed culinary pockets, dedicated to the region’s fresh produce, and culminating in a performance that celebrates what has been coined as ‘the Melbourne effect.

“While the location and agenda is being kept firmly under wraps, world renown creatives, Melbourne-born fashion designer Linda Britten and Australian opera singer Dimity Shepherd as both playing a starring role at the event.

“EMG is bringing a quintessential ‘Melbourne’ experience to international and local visitors, showcasing the incredible produce, locations, multi cultural community and iconic events we are known for. The Welcome Event will comprise a multi media, sensory experience, celebrating the vibrant arts, culture, food, cafe life and festivals of which the City is renowned.

“The food scene has exploded in Melbourne and that’s due to Victoria’s brilliant fresh produce. Attendees will experience theatrical food demonstrations, energetic interactions with the culinary experts themselves, and every type of morsel from St Kilda’s fish ’n chips, to China Town inspired nibbles.”

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