Published on : Saturday, November 25, 2017
The homecoming of England’s Barmy Army, contingent of travelling cricketing fans, assures more than cheeky mockeries, playing loud trumpet and Pythonesque silliness. As an alternative, the Army’s conspicuous presence all through Australia has become an important gift for tourism sector.
At the time of the last home Ashes series in 2013-14, United Kingdom visitors increased by 12 percent nationally in comparison to earlier summers with expenses increasing 14 percent, as expressed by John O’Sullivan, Tourism Australia Managing Director.
For the upcoming summers, similar figures are expected with English tourist numbers expected to be up by 14 percent in comparison to the same period last year, he said.
This arrival of visitors has a true effect on Australian economy. Research conducted after the 2006-07 series showed that the Ashes churned out $317 million in terms of direct expenditure, contributing $54 million to the GDP, and creating 793 job vacancies.
The upcoming 2017-18 series could be a huge opportunity for Australian tourism. David Peacock, Barmy Army co-founder explains that he’s hoping 18,000 of the 30,000 English visitors to get associated with the supporters group, a rise of 30 percent since 2013-14.