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Published on : Thursday, November 21, 2013
Traditional markets in Europe continue to be an important focus for Australia’s business events industry, with a delegation of leading business events and convention industry operators joining Tourism Australia to showcase the very best the country has to offer at EIBTM in Barcelona from 19 to 21 November 2013.
“We are delighted to see confidence returning to key markets, including Europe, and we anticipate this will have a positive impact on business confidence and ultimately the business events industry,” said Penny Lion, Head of Business Event Australia – the specialist business events marketing arm of Tourism Australia. “EIBTM is a fantastic opportunity to showcase the latest innovations and offerings from across Australia’s vibrant business events industry, and remind the world why there’s nothing like Australia.”
A recent Tourism Australia survey revealed Australia is regarded as one of the best culinary destinations in the world, particularly by discerning British and French visitors. Only 26 per cent of those surveyed associated Australia with good food and wine before visiting. However, after experiencing Australia first hand, visitors from the UK and France ranked Australia as number one for its food and wine offering among 15 key markets. According to visitors from Europe in general, Australia is ranked second only after culinary giant France, and ahead of Italy (third).
“Exceptional experiences and world-class destinations are two of the main reasons Australia consistently ranks as a preferred business events destination,” said Penny Lion. “While these attributes remain high on every event planner’s list, it is increasingly our reputation as a culinary destination drawing business events to Australia, and our operators are tapping into that by offering food and wine experiences that are second to none.”
The EIBTM Australian delegation showcasing a range of Australian experiences available for meetings and incentive groups includes Arinex, Business Events Sydney, Cairns Convention Centre, Melbourne Convention Bureau and Melbourne Convention and Exhibition Centre.