Australia’s visitor numbers get a boost due to Asian tourists

Published on : Monday, May 15, 2017

asian-touristsAs per the latest Overseas Arrival Data (OAD) up to March 2017, Australia welcomed 1.3 million Chinese visitors, which is an increase of 12.3% over March 2016, and 100,000 fewer than New Zealand.

According to Tourism and Transport Forum chief executive Margy Osmond, this upward trend puts China on track as the country’s largest overseas visitor market by year’s end.


Osmond said, “Chinese visitors are the highest spending of all nationalities visiting Australia with an average spend of $8,328 per trip, and with the number of Chinese tourists traveling overseas each year expected to double to 200 million by 2020, the Chinese tourism boom is well and truly set to become the backbone of Australia’s visitor economy.”

Strong growth was also seen across other Asian nations, with arrivals from Malaysia up by 11.1%, Singapore up 7.4%, and both Thailand and Vietnam showing double digit growth.

New Zealand continues to be the largest market with 1.4 million visitors, but has recorded one of the slowest growth figures of the top 10 markets at just 2.6%. The strongest growth in the top 10 countries was achieved by Japan (17.6%), followed by South Korea (17.0%).

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