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Published on : Wednesday, November 13, 2013
Seren Event Management Company (SerenEMC) – organiser of the Middle East Luxury Travel Show (MELTS) 2014 – has appointed AVIAREPS for a public relations and marketing initiative designed to hoist the profile of the event internationally and create an unparalleled media experience for its participants.
In line with the MELTS 2014 Vision, AVIAREPS will work with SerenEMC to position the event as the foremost sustainable B2B event focusing on and positively promoting the luxury travel and tourism industry within the Middle East.
Comprising a dynamic team of innovative professionals whose relationships and expertise consistently prove to yield results, AVIAREPS – along with its global network – will provide essential PR and media relations support to ensure the participants of MELTS 2014 a targeted experience, with only the most relevant and sought after trade and consumer media platforms sharing this elite stage.
“I am delighted to be working with AVIAREPS to help raise the profile of the event and, most importantly, to ensure we deliver a relevant and exceptional media experience for our clients,” commented Alexandra North, Managing Director, SerenEMC. “Armed with an unmatched strength globally, in luxury media relations, AVIAREPS boasts extensive experience in the upper echelons of the travel and tourism industry, which made them a natural choice for us. The team’s spirit, drive for perfection and commitment to delivering an above-and-beyond experience marry perfectly with the MELTS vision. Consequently, we are confident that the event and its participants will benefit from a PR experience that is both concentrated and remarkable.”
Michael Gaebler, Chairman & CEO AVIAREPS Group, added: “It is an honour to work with SerenEMC towards ensuring that the inaugural MELTS exhibition is an international success. The vision of MELTS as a new and luxury-focused travel and hospitality event in one of the world’s most dynamic regions makes it an exciting project for all involved. Our international outreach of 46 self-owned offices will be there to ensure a fervent and highly targeted promotion of this unique event worldwide.”
MELTS, taking place in February 2014 in the rapidly evolving State of Qatar, will also feature a pre-show destination familiarisation trip, an opening enrichment conference, three days of pre-arranged meetings and three evenings of networking in some of Qatar’s most inspirational venues.