Published on : Monday, February 6, 2017
Aviareps, a global leader in destination marketing, PR and sales, has been appointed as market representative for the Bahrain Tourism & Exhibitions Authority (BTEA), in Germany, Austria, Switzerland and China. The marketing and PR specialists of Aviareps will be coordinating and developing the authority’s media relations, press meets and familiarization trips and also conduct road shows and seminars in Central Europe and China. There would also be a major presentation at ITB Berlin, a leading travel trade show to take place in March.
To quote Thomas Drechsler, chief operating officer Tourism of Aviareps, “Our media partners will be pleasantly surprised with the unique and aspirational stories the Kingdom of Bahrain has to tell. Bahrain is a small country packed with many wonders of nature and a unique culture to share with travellers. At the same time, Bahrain boasts an impressively modern tourism infrastructure.
We are very excited and honoured about our appointment, and looking forward to representing Bahrain`s interests in both German-speaking Europe and China.” To quote HE Shaikh Khaled bin Humood Al-Khalifa, CEO of BTEA on the appointment of Aviareps, “Although Bahrain has a number of unique offerings for tourists, we noticed that tour operators around the world did not have enough information or packages to push holidaymakers to visit the island. The new representative offices would help bridge the gap and boost visitor numbers to the kingdom.”