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Published on : Thursday, December 3, 2015
Hawai‘i Tourism Authority (HTA), the state’s tourism agency, announced today that it has appointed AVIAREPS Southeast Asia, to provide tourism destination representation services for the Hawaiian Islands in Southeast Asia with primaryfocus in Malaysia and Singapore, while also covering secondary markets in both Indonesia and Thailand. AVIAREPS Southeast Asia will be responsible for promoting leisure and business travel to Hawai‘i.
AVIAREPS which is the global leader in tourism, aviation and hospitality representation with 58 offices in 43 countries around the world will be promoting the Six Islands of Hawai‘i in Southeast Asia through all four of its offices in Kuala Lumpur, Singapore, Jakarta and Bangkok with its Regional Head Office based in Kuala Lumpur, Malaysia.
“We are very excited to be working with AVIAREPS to open a whole new market for Hawai‘i tourism in the Southeast Asia region,” said George Szigeti, President and Chief Executive Officer, Hawai‘i Tourism Authority. “The Southeast Asia region is one of the fastest growing outbound regions in the world with a rapidly growing middle-class which is increasingly seeking to travel to long-haul destinations such as the U.S and Hawai‘i,” he added.
“AVIAREPS Southeast Asia has a great team with strong industry networks in this emerging region and is well acquainted with our destination. HTA is confident its innovative approaches and strategic planning will create a new source market of travelers from Southeast Asia to further drive growth in Hawai‘i travel from this region and increase tourism revenue returns to the State of Hawai‘i.”
“We feel honored to be selected as the first representative for Hawai‘i Tourism Authority in the Southeast Asia region said Kelvin Ong, Regional Director and Malaysia Country Manager,Hawai‘i Tourism Southeast Asia. “The Hawai‘i Tourism Southeast Asia (HTSEA) team located across the region is looking forward to promoting the Six Islands of Hawai‘i to both the Travel Trade and Southeast Asian travelers and to drive the visibility, branding and intention to visit Hawai‘i from a variety of different travel sectors.”
Source:-Hawai‘i Tourism Authority