Aviation is strategic priority for Tourism Australia in achieving Tourism 2020

Published on : Thursday, November 21, 2013

Tourism AustraliaAustralia’s international aviation capacity needs to grow by 40–50 per cent and domestically by 20–30 per cent in order to reach the Tourism 2020 goal.


Tourism Australia plays a targeted strategic role in the aviation arena, using partnerships to help build demand and grow competitive and sustainable aviation capacity.


It works with airlines, airports and State Tourism Organisations (STOs) to identify aviation gaps and opportunities. Market and customer knowledge is used to add value to the work already being done by the STOs, regions and airports.


Specifically, Tourism Australia facilitates aviation development by building stronger relationships with global carriers through marketing and distribution and developing strategies to build aviation capacity on key strategic routes to ensure we have the right capacity for the right markets to deliver the Tourism 2020 goals.


Tourism Australia recognises that other government agencies lead aviation access, immigration policy and investment. Tourism Australia therefore works collaboratively with all of these agencies.


During 2012-15, Australian aviation is expected to remain a positive factor for Australian tourism, and will potentially outperform global growth, with forecasts of stronger loads and yields on Australian routes. This will partly be supported by Australia’s strong outbound market – healthy loads both in and out of Australia increases Australia’s attractiveness to carriers when they are developing new routes.


Source: Tourism Australia

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