Published on : Thursday, November 30, 2017
British Airways’ website, ba.com, has received a make-over that delivers a new look and feel and makes managing bookings, accessing the Executive Club and visiting the site from mobile phones and tablets even easier.
The latest features include:
· An easier booking process – it’s even easier to search and book flights and holidays now, with a simplified experience to guide customers more naturally through the process. It shows the most relevant information based on a customer’s search and a clearer path of where they are in the booking process. The underlying technology of these pages has changed to be even more reliable.
· Fast access to upcoming flights – when customers log in to their ba.com account, they’ll now see a summary of their upcoming flights on the homepage as part of a next flights section. These were previously listed in the Executive Club account section.
· Account information in one place – Executive Club Members will now have all their important account information such as Avios balance and recent transactions available from the home page in a new section called ‘my account details’.
· The full mobile experience – the ba.com home page and the selling pages are now fully optimised for mobile phones and tablets so the experience will be consistent irrespective of which platform customers choose to use. Changes have also been made so that the content from the pages is delivered consistently across any size of device.
The new look pages and features have launched for most customers booking flights from the UK and are being rolled out worldwide over the coming months.
Jack Smith, Head of Digital at British Airways, said: “We all expect the ability to manage our lives on-line, from any device at any time, so we’re focused on ensuring our site is fully accessible and very simple and intuitive to use. The updates mean that just a few short clicks will enable a customer to book a flight, and following a log-in, a complete list of upcoming flights and Executive Club account information is now immediately to hand.
The newly designed payment and personal information pages all observe the same high level of security that customers currently receive and expect from British Airways.
The airline is also working on a number of future initiatives including a refreshed post-booking experience, and some great new features for members for the Executive Club. These will be made available to customers over the course of 2018.
The new features have also been designed and built to be accessible to customers with additional needs so they can be accessed via screen readers and accessible for those who are unable to use a mouse.
Source:- British Airways