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Published on : Wednesday, August 2, 2017
Yesterday, a Cabinet Minister expressed that Bahamas should “tell a better story” to revive its tourism “product deficiency”. He further added by saying that he is aiming a 15 percent growth in African-American visitors.
The Bahamas Tourism and Aviation Minister, Dionisio D’Aguilar informed the Tribune Business that this was probably one of the easiest yet exclusive Bahamas market to penetrate, given its close proximity to the US and sharing its rich history and culture with country.
Though he accepted that a 15 percent rise would only help grow Bahamas’s yearly African-American visitor influx to approximately 100,000 respectively. Mr D’Aguilar also explained that it was part of an initiation to render better experience to the tourists that will eventually establish a powerful ‘connection’ with the market.
To quote him, ‘’We feel there’s a great connection between African-Americans and the Bahamas,” the Minister told this newspaper.” A strong historical relationship exists. The loyalists immigrated to the Bahamas along with their slaves. In today’s context, many Bahamians are the descendants from those immigrants.
To quote D’Aguilar, “As a result a lot of our culture is connected to African-American culture in terms of similar foods, singing, worshipping and, as a result, we feel we can connect easily with them because of the historical relationship.”
He also added, “They’re an easier group to sell to and entice to our country than others. A lot of them know of and like the Bahamas, and we need to entice them to historical events that connect them and our two countries. It’s low-hanging fruit.”