Bahamas Tourism Ministry joins hands with Brightline to promote the destination

Published on : Tuesday, December 18, 2018

The Bahamas Ministry of Tourism and Aviation (BMOTA) has entered into a new partnership with Brightline, a high speed rail system that connects some of the major cities in Florida, namely West Palm Beach, Miami and Ft. Lauderdale.

 

“We’re so thrilled that they have chosen us to help promote the islands and to use us as a unique venue to attract new consumers. We want to elevate their experience here and bring some fun and some flair to our stations and really expose Bahamas Tourism – the culture, the food and the atmosphere to our premium guests,” Vice President of Corporate Partnerships David Helfman said during a ‘Jingle and Mingle’ Event at Brightline Downtown Miami.

 

Brightline will host a number of events with BMOTA to promote the destination and will hold a sweepstakes for a vacation to The Bahamas.

 

Director of Sales and Marketing Betty Bethel-Moss said the partnership is a gift, particularly during the holidays.

 

“What is most important for us in marketing The Islands Of The Bahamas is visibility,” she said. “We were looking for opportunities where we could have top of mind visuals throughout Florida. Entering this partnership with Brightline has allowed that because it has allowed us to have this digital takeover on the trains and the stations in West Palm Beach, Ft. Lauderdale and in Miami.”

 

Scores of industry partners also attended the event, which featured delicious Bahamian food, Junkanoo and a special performance by Bahamian artist Julien Believe. A number of them said they would take full advantage of the new partnership with Brightline.

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