Bahrain Tourism Authority appoints Good Relations as India Representative

Published on : Tuesday, January 17, 2017

download (2)Bahrain Tourism and Exhibitions Authority has appointed Good Relations India (GRI) as its official representative in India with immediate effect. Good Relations India will conceptualize implement and promote marketing strategies for Bahrain in India.

 

 

Commenting on the appointment, His Excellency Shaikh Khaled bin Humood Al-Khalifa,CEO of BTEA said, “Although Bahrain has a number of unique offerings for tourists, we noticed that tour operators around the world did not have enough information or packages to push holidaymakers to visit the island. The new representative office would help bridge the gap and boost visitor numbers to the kingdom,”Mr. Yousef AlKhan, Director of Marketing and Tourism promotion at BTEA added “BTEA took a huge step forward by introducing its new brand ‘Ours.Yours.Bahrain’ at the World Travel Market in London. We are now showcasing our new brand outside of the region. Ours. Yours. Bahrain embraces the generosity and hospitality of our people, which visitors will surely feel when they come to Bahrain. Through Brand Bahrain, we are hoping to place Bahrain on the world map by not only showcasing its authentic culture and heritage but also the harmonious blend of an old and modern, business-friendly world,” Dr. Iris Good, Chairman, Good Relations India stated, “We are thrilled to represent Bahrain in the Indian market. Having worked with the Bahrain Economic Development Board, GRI has an in-depth understanding of the kingdom. This will be put to optimum use in the implementation of the strategy for BTEA in the Indian market. Sunil Mathapati has been appointed the Indian representative for BTEA by GRI.”

 

 

The strategy for 2017 of BTEA, as specified by, Sunil Mathapati, the Country Manager- India for BTEA, would be a focused approach to attract MICE business and compel the traveller to consider it as a Stop Over Destination while also aiming to attract the Indian Destination Wedding market.

 

Source:-Bahrain Tourism Authority

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 07 miltcongress 2018
  • 08 theleisureshow 18
  • 09 cibtm 2018
  • 09 Seatrade Cruise Med 2018
  • 10 ITE-HCMC 2018
  • 13 aite 2018
  • 14 traveltechme 2018
  • 15 TravelDaily TDC 18
  • 16 OTDYKH 2018
  • 17 Hotel Show dubai 18
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 18 thincindonesia 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 europecongress 18
  • 20 sahicsouthamerica 2018
  • 21 bitmchina 2018
  • 22 Hotel Management Singapore Summit 18
  • 23 PTM 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com